The town of Natividad was founded on March 7, 1902.

The first inhabitants of the town came from the neighboring towns of Pangasinan and from other neighboring provinces like La Union, the Ilocos Provinces and Abra which explains why Ilocano is the main dialect of the townspeople.

MAYOR:   ROSITA G. RAFAEL

VICE MAYOR:   JEFFERSON KEITH C. DE GUZMAN

LAND AREA:    13,436 hectares

POPULATION:    24,299

NO. OF BARANGAYS:    18

CLASSIFICATION:    4th class

FIESTA:    April 24-25

PRODUCTS/INDUSTRIES:
agricultural, livestock and poultry, rice mills, hollow blocks manufacturing, furniture making, mineral water production

POINTS OF INTEREST:
Burayoc Waterfalls
Pila Freshwater Resort
Viray Watershed
Forest Park